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As technology gives us more and more options, it turns out that more features do not always equate to consumer satisfaction.

Studies have shown that when purchasing hi-tech devices like smartphones and smart TVs, consumers overestimate the likelihood that they will use all the extra features that come with their latest gadget.

What’s more, those who pick models with fewer features are more likely to report they are satisfied with their choices. Those who opt for all the bells and whistles are often less satisfied!

The other advantages is that less features often mean a lower price tag as well!

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