In the late 1960’s Establishment Hollywood was near panic. All of the old rules about making and marketing movies seemed to be going out the window.
While long-time stars like Gregory Peck and Bob Hope were no longer packing ‘em in, young upstarts like Mike Nichols (The Graduate) and Warren Beatty (Bonnie and Clyde) were turning out blockbusters that their studios frankly thought should be playing the low rent drive-in circuit.
So in 1969, what did Hollywood think was a “can’t-miss” idea? Take a Broadway musical from 1951(!) and cast Clint Eastwood and Lee Marvin(!!) as the singing leads!
The result is a spectacular mess of a film, Paint Your Wagon.