More than anything, the Who craved success in America. Despite overwhelming success in their native England, the band had trouble selling records in the States. They had reached the American Top 10 with their singles “I Can See for Miles” and “Magic Bus,” but their album sales were abysmal with many of their early releases languishing in the cutout bins for a buck or two.
Concept albums had been all the rage since the release of the Beatles Sgt. Pepper LP. Yet the Who’s own concept album The Who Sell Out could get no higher than #48 on the Billboard LP chart. Clearly, the Who needed something more.
Then Pete Townsend had the brilliant idea to write a “rock opera.”
Read more ...