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This Day in Rock History - August 27th

1966: Warner Brothers releases a new single by the Association. Label execs are worried that the song is too long for Top 40 airplay. So, the label intentionally prints a running time of just 3 minutes (3:00) on the label although the song runs a bit longer.

That record, “Cherish” would get lots of airplay, reaching #1 only 4 weeks later.

 

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