Lots of bands have logos. Chicago made a recording career out of spinning endless variations of their logo into album covers. But the oldest and certainly most iconic is the Beatles logo – the one with what is known as the “Drop-T” design. But who the heck created it?
The Beatles original logo was a somewhat uninspired affair that played on the insect-like nature of their name. And as he did with so much of the Beatles physical look, it was manager Brian Epstein who brought about the change in the boys’ logo.
In 1963 as the band was starting to really take off in the UK, Epstein called on local Liverpool music retailer Ivor Arbiter to obtain a better drum kit for Ringo. He also asked Arbiter if he had any ideas for a revised logo for the group. Arbiter quickly sketched out the design we all know so well.
How much was Ivor paid for the design? Five pounds (or $6.50 American).
But Arbiter had one other condition. The Beatles had to leave the Ludwig logo on the bass drum. That little move probably netted the Ludwig drum company millions in the years that followed.
And now you know the story of a little piece of artwork that will outlive us all!
