Baby Boomers were not just the first generation to grow up with television, we were first to experience the magic of Saturday mornings. Back in those dark days of no cable and no home video, TV programming aimed at kids aired for only about one hour before school in the morning and maybe another hour after we came home from school.
But on Saturday mornings, there were at least 4 hours of uninterrupted programming aimed just at us! If you were fortunate to grow up in a big city, you had your choice of three network affiliates and at least 1 UHF station. In smaller towns, you had a minimum of one station that would dedicate its Saturday mornings to pleasing us kiddies.
Because made-for-TV cartoons were in their infancy, the networks were often broadcasting older (and better) theatrical cartoons like Bugs Bunny and Mighty Mouse. Local stations also broadcast theatrical fare like Popeye and the earlier black & white Looney Tunes. As there weren’t any reruns of older children’s shows, there was also a huge market for first-run syndicated kid-vid like The Adventures of Superman and Sgt. Preston of the Yukon.
Westerns had been popular with kids during the 1930s and 40s, so with the advent of television, most of the gun-totin’ he-men who rode the range of the Saturday matinee (and their trusty stallions) made the jump to TV including Roy Rogers, Gene Autry and Hopalong Cassidy. But those hombres all were outstripped by a buckaroo who came from radio to TV – the Lone Ranger. Starting in 1949 and running for years and years after, the Lone Ranger’s TV adventures helped ABC establish their Saturday morning line-up.
The rise of 24/7 children’s channels on cable TV along with home video and now, on-demand streaming content from the likes of Disney and others, have made the ritual of Saturday mornings a thing of the past.
But if you’re feeling nostalgic, next Saturday, get up at the crack of dawn, pour yourself a big bowl of Sugar Smacks or Cap’n Crunch, plop yourself down in front of your TV and pop in a DVD on any of your favorites of yesteryear – they’re nearly all available in some form or other.
Hi-Yo Silver, awaaaaaaaay!
